Set the direction
Purpose, mission, vision and values everyone can carry.
- Purpose people can repeatWhy your company exists, said simply enough that every person can repeat it and use it to make a decision.
- A mission and vision that pull a team forwardA clear picture of where you are going and how you will get there, so effort stops scattering across a dozen priorities.
- Values that show up in behaviorTurning values from a wall poster into the behaviors you hire for, coach to, promote and protect.
- Clarity beats complexityA few priorities, each owned by name and measured every week, and meetings that end with decisions.


